It’s Brand Licensing Europe month, and Fortnite is the word on everyone’s lips.
2018 has been another strong year in the UK licensing industry – despite a challenging retail environment, licensees and licensors have been experimenting with new routes to market and new retail names have emerged.
Brands from the digital world have been making an impact, plus it’s been a record year for fundraising for industry charity, The Light Fund, and Brand Licensing Europe said farewell to London’s Olympia on a high.
We are highlighting some of our most read stories and articles of the year in the lead up to Christmas.
Today: October
October
The trends and new brands to watch from BLE 2018 – Carol Feeley from Beacon Creative highlights her top spots from this month’s showcase.
Fortnite and Love Island top Moonpig searches – Stranger Things, Kim Kardashian and Beyoncé also included in 2018 listing.
“There is a huge buzz around LINE Friends” – LINE FRIENDS and CPLG’s Steve Manners tell us more about the global character brand.
View our Brand Licensing Europe 2018 photo gallery – Relive this year’s industry showcase, networking events, panels and more.
“Brand owners need to think outside the box” – We chat to Nickelodeon’s Marianne James about retaining its position as the ‘home of preschool’.
“We have a growing and evolving portfolio” – We chat to eOne’s evp of global licensing, Andrew Carley about BLE, Peppa at 15 and what’s to come.
Skinnydip launches exclusive Disney collection – “Disney is up there when it comes to our dream collaborations” says company.
Asda puts spotlight on growing trends – Buyer Scott Macrae on the integration of technology, Disney, Harry Potter and Love Island.
“Licensing has become a much bigger focus for us” – Why licensing is now playing a key role for Groupon as it gears up for Christmas.
Character World adds Fortnite to portfolio – Licensee will launch duvets, cushions, fleeces and selected accessories for gaming brand.
Amazon highlights key products to mark 20 years – Harry Potter, FIFA, Star Wars, Toy Story 3, Fifty Shades of Grey, Pokémon among top sellers over 20 years.
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