We highlight the 7 winners, while Roald Dahl scoops the Marketing Communication award.
As usual, the property categories at the Licensing Awards were hotly contested, with some high profile brands nominated across preschool, children’s, adult, film, celebrity, sports and classic.
First up was Best Preschool Licensed Property (sponsored by Character World), with the popular PAW Patrol brand taking the victory.
Creator Keith Chapman told The Source: “This is all down to the brilliant team at Nickelodeon – the programme only started in 2014 so this is really well deserved.”
Best Children’s or Tween Licensed Property (sponsored by Misirli) was awarded to a delighted Bulldog Licensing, Moose Toys and Flair team for Shopkins.
Rob Corney, md of Bulldog, simply commented: “I could not be happier!”
Moving on, and Best Teen or Adult Licensed Property (sponsored by TVM Fashion Lab) went to Adventure Time.
Johanne Broadfield, vp, Cartoon Network Enterprises EMEA, Turner EMEA, tried to play it cool but was clearly delighted with the accolade.
Best Film Licensed Property (sponsored by Pyramid International) was collected by Star Wars. Simon Phillips, executive vice president & general manager DCP EMEA at The Walt Disney Company EMEA, commented: “Our partners in the UK work really hard, and they create great products which allow us to win awards like this.”
The Beatles was the recipient of Best Music or Celebrity Licensed Property (sponsored by Danilo), with Caroline Mickler from Caroline Mickler Limited and Paul Cole from Apple Corps collecting the accolade.
Best Sports Licensed Property (sponsored by Art + Science International) was awarded to England Rugby, marking a successful year both on and off the pitch.
The Classic Licensed Property Award (sponsored by BB Designs Europe) was a hotly contested one – with the winner being Peter Rabbit, which now joins the Licensing Classics Hall of Fame.
Susan Bolsover, head of licensing and consumer products at Penguin Ventures, told The Source: “There was such stiff competition in the category, so we are really excited to have won!”
Another classic property won the Best Licensed Marketing Communications Award (sponsored by Brand Licensing Europe) – Roald Dahl’s Messy Adventure with Persil was the victor in this category.
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