Licensee to create new range of cards, gift packaging and partyware for eOne brand.
Gemma International continues to expand its licensing roster – with eOne’s preschool brand PJ Masks being the latest brand to come on board.
The company will be creating a new range of licensed cards, gift packaging and partyware for the action adventure super hero property.
The cards and gift packaging range includes aged and no age cards with foil finish, roll wrap, two sheet and two tag pack, and a large gift bag with stickers, which will be available from July.
The initial party range, meanwhile, will include invites, plates, cups, napkins, banners, masks and stickers, latex balloons and loot bags, all launching from September.
Gemma’s licensing director, Tim Rudd-Clarke, commented: “PJ Masks is a no-brainer for Gemma, just perfect for those older pre-schoolers, it fits perfectly into our licensed portfolio.
“The impressive performance of the brand to date speaks volumes and I truly believe this is one of those great opportunities when retailers can, with real confidence, buy into a new and exciting concept to offer their consumers.”
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