Week-long ‘Healthy Heroes’ campaign with PJ Masks to run across UK in February.
eOne is teaming up with Tumble Tots once again to create a week-long PJ Masks activity-based campaign to promote healthy living and encourage physical activity.
Healthy Heroes Week launches on February 4 and provides UK Tumble Tots classes with PJ Masks-inspired programmes and assets to encourage children to get active, like Catboy, Gekko and Owlette from the hit show.
In each class, children aged between six months and seven years will participate in activities that reflect the strengths of the PJ Masks heroes and which cover a range of physical, social and cognitive skills.
The Tumble Tots progressive programme is designed to develop children’s agility, balance, climbing and co-ordination skills, which can significantly enhance brain development.
The programme is structured in five groups, according to a child’s age and stage of development, with each class being supervised by specially trained staff (parents with children under age 3 actively participate in sessions).
The campaign will reach Tumble Tots’ wide network of over 20,000 members across 300 UK centres with PJ Masks-branded resources including leaflets, stickers, certificates, online material, artwork and more.
eOne and Tumble Tots will be driving awareness of the campaign through their respective social channels, websites, newsletters and print media and additionally, will host a competition during the week for participants to win PJ Masks and Tumble Tots goodies.
“The newly formed partnership with Tumble Tots is a great fit for PJ Masks and we’re delighted the show’s popularity can be channelled into this positive initiative,” said eOne’s Rebecca Harvey, evp global brand management, Family & Brands. “We have worked closely with Tumble Tots to create an activity program that will be both fun and interesting for young children who aspire to be healthy and active like their favourite characters Catboy, Owlette and Gekko.”
Charlotte Bedford, technical director at Tumble Tots, added: “Physical activity is so important in children, not only for their physical health but also their mental wellbeing and brain development.
“We are so pleased to be working with PJ Masks to encourage children to take part in a fun-filled week that is also good for them.”