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Hasbro to phase out plastic from new product packaging

Company’s ambition is to eliminate virtually all plastic in packaging for new products by the end of 2022.

Hasbro is to begin phasing out plastic from new product packaging from 2020 including plastic elements like polybags, elastic bands, shrink wrap, window sheets and blister packs.

The new initiative will cover brands including NERF, My Little Pony, Monopoly, Magic: The Gathering and Power Rangers.

The company’s ambition is to eliminate virtually all plastic in packaging for new products by the end of 2022.

“Removing plastic from our packaging is the latest advancement in our more than decade-long journey to create a more sustainable future for our business and our world,” said Brian Goldner, chairman and ceo of Hasbro. “We have an experienced, cross-functional team in place to manage the complexity of this undertaking and will look to actively engage employees, customers, and partners as we continue to innovate and drive progress as a leader in sustainability.”

Hasbro has a long-standing commitment to environmental sustainability, from eliminating wire ties in 2010 and adding How2Recycle labeling in 2016, to the use of plant-based bioPET in 2018, and, most recently, launching an industry-leading toy recycling programme with TerraCycle.

John Frascotti, president and coo at Hasbro, continued: “Reimagining and redesigning packaging across our brand portfolio is a complex undertaking, but we believe it’s important and our teams are up for the challenge.

“We know consumers share our commitment to protecting the environment, and we want families to feel good knowing that our packaging will be virtually plastic-free, and our products can be easily recycled through our Toy Recycling Programme with TerraCycle.”

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