This ad will be closed automatically in X seconds.

“We’re looking at what we can do differently”

Tesco’s Natalie Ackerman talks JoJo Siwa, collectable brands and key initiatives.

Tesco F&F Clothing is keen to look at what it can do differently when it comes to licensed activity, according to the retailer’s Natalie Ackerman.

Speaking to Licensing Source Book as part of the judging of the product categories for this year’s Licensing Awards, Natalie – who is licence manager for Tesco F&F Clothing – said: “We’re looking at what we can do differently, such as including DC Comics licences in our baby events.”

Natalie also highlighted some key brands which have performed well for the retailer throughout the summer months.

“JoJo Siwa has been a really good success for us, as well as Avengers Infinity War on daywear. In preschool, it’s Peppa Pig and PAW Patrol,” she said. “We have our eye on a number of girls’ collectable brands such as emoji, L.O.L. Surprise and Pikmi Pops; we worked with emoji on its Chessington World of Adventures initiative in the summer, launching a collection of childrenswear with a swing tag mechanic.

“We have some great licensed activations coming up this Christmas and the New Year, too.”

This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

The popular event will take place at Lords Cricket Ground, in the Thomas Lord Suite on Thursday 13 October....
Dreamtex's Anthony Duckworth on taking advantage of wider opportunities across the licensing industry to maximise consumer spending....
“Working with the team at Moshi has been an absolute delight, and our free content drops are just the start of our collaboration."...
The animal welfare charity and Cantilever Media have joined forces with the upcoming Sky Original animated feature film based on a children's fantasy by Sir Terry Pratchett....
The hotly tipped animation will form a key part of BBC One's schedule this Christmas....
The sports and brands licensing agency is looking to hire a new licensing manager....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.