This ad will be closed automatically in X seconds.

Licensed names shine among the winners at the Progressive Preschool Awards 2023

Hasbro, Penguin Ventures, Disney, PAW Patrol, Posh Paws and Rainbow Designs among the winners at this week’s big event at the Royal Lancaster London.

A raft of licensing companies and brands were among the winners at the Progressive Preschool Awards 2023 earlier this week (Tuesday 14 November).

An audience of over 400 industry executives from across the retail, nursery, preschool, toy, marketing and licensing arenas headed to the Royal Lancaster London to enjoy a host of entertainment including comedy from Irish comedian and writer Jarlath Regan.

Among the licensing names picking up a prize was Hasbro, which collected the Best Retailer Initiative (sponsored by Penguin Ventures) for its Peppa Loves Jumping in Muddy Puddles campaign with Smyths Toys.

“Winning a Progressive Preschool Award for the Peppa Loves Jumping in Muddy Puddles campaign is an absolute honour, and it’s exciting to be recognised alongside other innovative companies,” commented Cat O’Brien, UK licensing director at Hasbro. “The team at Smyths Toys have been such wonderful partners in creating unique programmes for Peppa Pig, and we can’t wait to see what’s in store next for the Queen of Preschool as we celebrate the beloved brand’s 20th anniversary.

“Through Progressive Preschool’s recognitions, it’s clear that the future of preschool products and retail is looking bright.”

Best Licensed Toy Range (sponsored by BBC Studios) was awarded to Posh Paws for its Gabby’s Dollhouse plush toys, with the company’s Lauren Shipman collecting the accolade.

Meanwhile, Best Preschool Publishing Range (sponsored by Redan Publishing) was collected by the Farshore/HarperCollins and Paramount teams for the PAW Patrol publishing range; and Best Preschool Gift Range (sponsored by Moonbug) was presented to the Rainbow Designs team for its Mickey Mouse Memories Range.

The Marketing Award was presented to Penguin Random House for the Peter Rabbit: 120 Years of Mischief campaign.
The Marketing Award was presented to Penguin Random House for the Peter Rabbit: 120 Years of Mischief campaign.

Moving on to The Marketing Award (sponsored by Azaria PR) and the team at Penguin Random House was victorious for the Peter Rabbit: 120 Years of Mischief Campaign.

The licensed winners were rounded out by Disney, which was awarded the What Parents Love award (in conjunction with The Insights Family) for the second year running.

The uplifting grand finale of the afternoon also saw Majen Immink, head of operations at Toy Fair, presented with the Outstanding Achievement Award.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.