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News extra: More licensing news from this week

Including Levi’s teaming with Pokémon to create a 1990’s inspired collection based on the original animation.

Source rounds up more news from the licensing industry across the globe from the week.

Levi’s has teamed up with Pokémon to create a colourful 1990’s inspired collection. Inspired by the first series of the original animation, the collection includes a range of Levi’s denim, tops, bottoms, fleece, tees and accessories showcasing graphics and prints of the characters and the woodland settings of the Kanto region. Notable pieces include the ’90s style Vintage Fit Trucker Jacket and 551 Authentic Straight jean, both featuring oversized embroidered Pikachu and lightning bolt patches, plus a Levi’s Misty Short and Tank among others.

Erve Europe has confirmed a new partnership with video games developer Psyonix to create an extensive collection of Rocket League apparel, in a deal brokered by IMG. The new line will include t-shirts, sweatshirts, hoodies, jackets, nightwear, socks, accessories and more, featuring designs inspired by the game’s most loved cars and arcade-style football concept. The range will launch this summer.

Design-led pet product manufacturer, Fred & Ginger has signed up to create a range of pet treats and accessories based on heritage animated brand, Popeye. The deal was brokered by Bulldog Licensing.

Meanwhile, Bulldog Licensing has extended its portfolio of brands to include Guide Dogs. The agency will be looking to bring to market a wide range of items aimed at dog lovers everywhere ranging from collectable toys and apparel to accessories, homewares, gifting, collectables and stationery.

WildBrain CPLG has been appointed, through an expansion of its partnership with Hasbro Consumer Products, to represent eOne brands Peppa Pig, PJ Masks and Ricky Zoom in the Nordics and Central and Eastern Europe.

Moose Toys is to launch a new Octonauts toy line in partnership with Silvergate Media. As part of the deal, Moose Toys will create a full range of Octonauts toys including figures, vehicles, play-sets, plush, games and more. new spin-off series, Octonauts: Above & Beyond, is due to debut later this year.

Merchantwise Licensing has been appointed as Activision‘s licensing agent in Australia and New Zealand.

Sesame Workshop has promoted Ed Wells to evp and head of global media and education. Ed is now responsible for developing and implementing the company’s long-term strategic vision for media and education in the US, in addition to retaining his international portfolio.

Pop culture specialist, Fanattik has secured a pan European gift licence with ViacomCBS Consumer Products for a Teenage Mutant Ninja Turtles inspired collection. The range will include home décor, barware, gifts and collectables. It will launch from June in stores across Europe.

Redan Publishing has partnered with Edutainment Licensing for the NSPCC’s Buddy and Pantosaurus brands. The campaign will begin on March 4, and will see Buddy feature in the Fun to Learn Friends and Sparkle World titles, plus Pantosaurus in Fun to Learn Favourites.

World Rugby and its global master licensee IMG have launched a consultation process to select a global sports apparel supplier for all competitions during the 2021-24 period. The supplier will, for the first time, have access to rights and assets for all of World Rugby’s international competitions including Rugby World Cup 2021 and 2023.

Spin Master has revealed a global publishing deal for its Mighty Express franchise. Penguin Young Readers will have global rights to publish 8x8s, board books, shaped board books, picture books, novelty books, leveled readers and holiday books, plus exclusive rights to sticker, activity, colouring and novelty books for the animated preschool series.

Global licensing veteran, Bill Burke has joined Licensing International as svp marketing strategy and communications. Prior to joining the trade body, Bill was svp marketing for CBS Consumer Products.

ZAG is continuing to bolster its senior executive team, appointing Helena Perheentupa to the newly created role of vp licensing, Central, Eastern, Northern Europe and Russia.

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