This ad will be closed automatically in X seconds.

‘PJ Masks, PAW Patrol, Little Tikes are flying’

Shop Direct’s Andrea Gornall and Neil Mitchell highlight the strong performers so far this year.

Shop Direct is currently enjoying success with a raft of licensed properties across key categories, with licences including PJ Masks, Pokémon and WWE all performing well.

Andrea Gornall, senior buyer toys and nursery, and Neil Mitchell, buyer for toys – both pictured – spoke to Licensing Source Book as part of the judging of the product categories for this year’s Licensing Awards.

They commented: “In preschool, we can’t keep PJ Masks in stock at the moment! PAW Patrol is also strong, while Little Tikes is flying this season.

“In boys’ toys, Pokémon, Power Rangers and WWE are doing well, however it’s a mixed bag for girls; Moana and Beauty and the Beast did really well, while Shopkins is still up there, L.O.L Surprise is one to watch and Trolls is still going well for us.”

As for new properties coming through, Andrea continued: “We have our eye on Ben 10 and JoJo Siwa – there is a lot of product coming out this autumn for her. We think Justice League will do well, while in terms of trends STEM is up there.”

This feature originally appeared in the autumn 2017 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
LIntlogo500x500
 
Licensing International brings industry together to discuss diversity and inclusion and how companies can take authentic action....
LAtrophies19500x500
 
Entry deadline for Best Licensed Promotions Campaign in this year's awards is Friday August 14....
PRholidays500x500
 
Penguin Random House Children's launches new content campaign for families throughout the summer holidays....
PTamburlin500x500
 
Bel Licensing's Patrick Tamburlin on adapting processes and ways of working, as well as starting new projects....
BeybladeADK500x500
 
Archive episodes from the first generation of Beyblade debut on official YouTube channel ahead of new product launches this summer....
MTBespoke500x500
 
Bespoke 77's Mark Tomlin on exploring new opportunities and collaborations during lockdown....
Get the latest news sent to your inbox
Subscribe to our daily newsletter