Pyramid beefs up its PR and marketing commitments

Norton PR on board and will be working on collabs with retailers, licensors and publishers.

Pyramid International is significantly beefing up its consumer marketing efforts.

The licensee has appointed Norton PR to help drive a UK programme, building up the profile of its expanding ranges throughout 2019.

Key elements of the programme will include collaborations with retailers, licensors and publishers.

Working across digital, social and traditional PR platforms, Norton will align with Warner Bros. Consumer Products to ensure a collaborative approach to bringing new Harry Potter products to market.

In addition, new PJ Masks and PAW Patrol preschool products will be supported, alongside Marvel lines with opportunities across influencers, brand partnerships and events.

“With their unrivalled expertise within licensing, Norton PR is a natural partner for us going forward,” said David Wootliff, commercial director at Pyramid International. “They have the ability to build creative campaigns which link directly to retail which for us delivers on driving sales and results.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAwinner500x500
 
Over 400 licensors, licensees, agents and retailers gather to see winners crowned....
SainsAsdagraphic500x500
 
The Competition and Markets Authority has blocked the proposed merger....
BELLA2019500x500
 
Read on for your last minute checklist ahead of today's big event....
MadeVeloretti500x500
 
Design-led retailer teams with three outdoor brands to help 'upgrade leisure time'....
TWdressup500x500
 
New licensed dress-up and partyware collections due for key preschool brands....
Wrendaleduo500x500
 
Greeting cards and gift brand has a successful licensed collab with Portmeirion....
Get the latest news sent to your inbox
Subscribe to our daily newsletter