Norton PR on board and will be working on collabs with retailers, licensors and publishers.
Pyramid International is significantly beefing up its consumer marketing efforts.
The licensee has appointed Norton PR to help drive a UK programme, building up the profile of its expanding ranges throughout 2019.
Key elements of the programme will include collaborations with retailers, licensors and publishers.
Working across digital, social and traditional PR platforms, Norton will align with Warner Bros. Consumer Products to ensure a collaborative approach to bringing new Harry Potter products to market.
In addition, new PJ Masks and PAW Patrol preschool products will be supported, alongside Marvel lines with opportunities across influencers, brand partnerships and events.
“With their unrivalled expertise within licensing, Norton PR is a natural partner for us going forward,” said David Wootliff, commercial director at Pyramid International. “They have the ability to build creative campaigns which link directly to retail which for us delivers on driving sales and results.”