‘It’s great to see the industry starting to place focus on brands,’ says company’s Libby Grant.
It’s an exciting time to be working in brand licensing right now, with brands really starting to break through, according to CPLG’s Libby Grant.
The agency is the sponsor of Best Brand Licensed Fashion Accessories or Lifestyle Product or Range at the Brand & Lifestyle Licensing Awards 2017, with Libby believing that the accolades are integral to helping build awareness of the brand category.
Libby – global business development director for brands at CPLG – commented: “We believe that the B&LLAs are integral to helping build awareness of brand licensing within the industry and the importance brands play within the overall licensing mix.
“While entertainment remains and will likely always play an important part in the mix, it’s great to see the industry as a whole, from retailer to licensee to the press are really starting to place focus on brands.”
Libby continued: “Brands are not dependent on TV ratings or box office success, so they can provide a low risk way of retailers and licensees diversifying their product offering.
“Indeed, they are not normally time or market dependent which also helps as retailers continue to expand their footprint internationally and online. I think brands are also becoming more aware of the potential to extend into new areas and to use licensing as a marketing platform to drive awareness of their core product offering.
“It feels like brands are breaking through and it’s an exciting time to be part of brand licensing.”
The Brand & Lifestyle Licensing Awards takes place at The Dorchester, Park Lane on Thursday, April 27.
Other partners on board include headline sponsor Brand Licensing Europe, LIMA, TLC, Beanstalk, Start Licensing, Golden Goose, Pink Key Consulting, TLP, Happy Jackson, Octane 5, The Smiley Company, Select Licensing, Brandgenuity, House Beautiful & Country Living Magazine, Autumn Fair and Monty Bojangles.
You can check out full details by visiting the dedicated website by clicking here.
For ticket enquiries, please contact Clare Davies of Createvents on clare@createvents.co.uk or call 01183 340085.
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